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Hi, I’m daniel My career has been a little hard to explain, which I've started to think is a good thing. I've worked in traditional agencies, PR, and at Snapchat, where I experimented with AR, AI, and emerging technology. The tools changed. The job didn't. Nobody owes us their attention. If I'm going to ask someone for few seconds with something I made, I think I should give something back. It's what turned a product launch into a nature documentary and a healthcare PSA into an original song. After a few years in Los Angeles, my wife and I have realized we miss the Midwest enough to endure the weather. It feels like it's time to head back to Chicago. If you read this far I'd love to chat. https://www.danieldidthis.com/megabus-2 daily 0.75 2024-12-04 https://images.squarespace-cdn.com/content/v1/6750cdc3a4049a4380bf759a/1733348814412-UC0CAKW1GQDADHS7OGKZ/Mockups-13.png Megabus https://images.squarespace-cdn.com/content/v1/6750cdc3a4049a4380bf759a/1733348814399-ZAESXASAKZSQ2ROK1BV3/Mockups-14.png Megabus https://images.squarespace-cdn.com/content/v1/6750cdc3a4049a4380bf759a/1733348814406-G2XQB9D2RHINK2UBZVOG/Mockups-03.png Megabus https://images.squarespace-cdn.com/content/v1/6750cdc3a4049a4380bf759a/1733348814442-H4XYEUQ0VFMGDSJ8HPA3/Gate.gif Megabus https://images.squarespace-cdn.com/content/v1/6750cdc3a4049a4380bf759a/1733348814436-CTH6JJD18N10V9G3KGJ9/LuggageRack.gif Megabus https://images.squarespace-cdn.com/content/v1/6750cdc3a4049a4380bf759a/1733348814429-FRNQW9BF89B5X7C0HH1W/Luggage+Carts%400%2C75x.png Megabus https://images.squarespace-cdn.com/content/v1/6750cdc3a4049a4380bf759a/1733348814475-512VPCD375JW24ZIY9RW/MegabusSocialDallas_small.png Megabus https://images.squarespace-cdn.com/content/v1/6750cdc3a4049a4380bf759a/1733348814465-SASC6FWY2ZYE5R5WU9BH/MegabusSocialIAD_small.png Megabus https://images.squarespace-cdn.com/content/v1/6750cdc3a4049a4380bf759a/1733348814459-RXWRQH6ELM48EBLI6YNH/MegabusSocialNYC_small.png Megabus https://images.squarespace-cdn.com/content/v1/6750cdc3a4049a4380bf759a/1733348814509-C6ZFR4MX3YDRD16R54R1/BannerIAD.png Megabus https://images.squarespace-cdn.com/content/v1/6750cdc3a4049a4380bf759a/1733348814496-DTARJAK58KWGX4ESI8PU/BannerPIT.png Megabus https://images.squarespace-cdn.com/content/v1/6750cdc3a4049a4380bf759a/1733348814502-AKOEA1B6J3P3EKO0WZMK/BannerDET.png Megabus https://images.squarespace-cdn.com/content/v1/6750cdc3a4049a4380bf759a/1733348814520-UZF0IFTOTI4IDAKPEHZP/MacbookWebsite+2.png Megabus https://www.danieldidthis.com/megabus daily 0.75 2024-12-04 https://images.squarespace-cdn.com/content/v1/6750cdc3a4049a4380bf759a/1733348816736-YIQ6V0YCHWJ1G4246NSN/TerminalDistance-1-min.png Megabus2 https://images.squarespace-cdn.com/content/v1/6750cdc3a4049a4380bf759a/1733348816743-VM01PDD2M2MT4QQNFZ3B/BaggageLineContect-min.png Megabus2 https://images.squarespace-cdn.com/content/v1/6750cdc3a4049a4380bf759a/1733348816749-3G7UFX3IDPN29BWMKB5N/BaggageClaimContextUpdated-min.png Megabus2 https://images.squarespace-cdn.com/content/v1/6750cdc3a4049a4380bf759a/1733348816761-CSLI5FYQOVK79U2BSVXV/image-asset.png Megabus2 https://images.squarespace-cdn.com/content/v1/6750cdc3a4049a4380bf759a/1733348816773-4E5UVRTZWN3P6KCC9WD6/StraightLineStory_small.gif Megabus2 https://images.squarespace-cdn.com/content/v1/6750cdc3a4049a4380bf759a/1733348816786-2NCR9ZVFNAMYF50U79T6/MacbookWebsite+2.png Megabus2 https://www.danieldidthis.com/give-em-the-bird daily 0.75 2024-12-04 https://images.squarespace-cdn.com/content/v1/6750cdc3a4049a4380bf759a/1733348817731-61SFEGVQG84XYXOILVYS/Carton+Redone.jpg Give 'Em The Bird https://images.squarespace-cdn.com/content/v1/6750cdc3a4049a4380bf759a/1733348817739-JHY7NMFV7L9D6430AU3E/Screen-Recording-2019-11-18-at-10.02.gif Give 'Em The Bird https://images.squarespace-cdn.com/content/v1/6750cdc3a4049a4380bf759a/1733348817755-KND2CDZJ6N8SB65YZPA5/FLOOR.jpg Give 'Em The Bird https://images.squarespace-cdn.com/content/v1/6750cdc3a4049a4380bf759a/1733348817776-5BGZ2BBYDZPN7LGLEHWQ/Both+Banners.jpg Give 'Em The Bird https://images.squarespace-cdn.com/content/v1/6750cdc3a4049a4380bf759a/1733348817766-5LR1JKL27YCW820JEKO1/Endcap.jpg Give 'Em The Bird https://images.squarespace-cdn.com/content/v1/6750cdc3a4049a4380bf759a/1733348817789-FQX9ZQG1OKQRMSO2EP1Q/goldfish-video-sequence.gif Give 'Em The Bird https://images.squarespace-cdn.com/content/v1/6750cdc3a4049a4380bf759a/1733348817818-OPL5CXO7X4V2BQP4KFPJ/Mailer+1.jpg Give 'Em The Bird https://images.squarespace-cdn.com/content/v1/6750cdc3a4049a4380bf759a/1733348817807-J4APR50J17VLYZXEWPQ8/Mailer+2.jpg Give 'Em The Bird https://www.danieldidthis.com/shamrockshake daily 0.75 2025-04-30 https://images.squarespace-cdn.com/content/v1/6750cdc3a4049a4380bf759a/1738189966295-OQQB1FSAO187GJTDP847/Screenshot%2B2025-01-29%2Bat%2B4.31.59%25E2%2580%25AFPM.jpg Shamrock Shake https://images.squarespace-cdn.com/content/v1/6750cdc3a4049a4380bf759a/1733348820612-I0QJUETRA7IUUUW3VPOS/Billboard2.png Shamrock Shake https://images.squarespace-cdn.com/content/v1/6750cdc3a4049a4380bf759a/1733348820606-SGPK17E3E3IHHZ6V6V4E/BusShelter2.png Shamrock Shake https://images.squarespace-cdn.com/content/v1/6750cdc3a4049a4380bf759a/f47dd8fa-f91e-40fb-8089-8e7187e16426/ezgif-1-7b7b8decf2.gif Shamrock Shake - 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Hi, I’m Daniel. I’m a former Midwesterner who realized winter was a choice and moved to LA. I’ve written for everything from pizza chains to deli meat to a jingle about urgent care that became a full-blown music video. I’m a writer who starts with a brain dump and ends with work that breaks through. I lead with curiosity, build from insight, and believe the best creative starts with a real conversation. Humor is my favorite way in. It disarms people, opens a door, and makes space for connection. But I’m just as comfortable writing in a more emotional key when the moment calls for it. Some of my favorite projects started scrappy, like a one-off TikTok that grew into a national TV spot, because the idea struck a nerve and the client trusted me to lead. I bring curiosity, craft, and a calm head when the heat is on. I believe in feedback without ego, collaboration with purpose, and work that actually makes people feel something. It’s just advertising. But when it’s done right, it can make someone laugh, stop scrolling, or see a brand in a new way. That’s the kind of work I want to make.