Chat GPT is scared of me taking its job.
Hi, I’m Daniel.
I started in the agency world writing campaigns. Then I took a step into something different to see where creative was heading.
Working with AR and AI changed how I think creatively. It’s not just about what you say, it’s how people experience it.
Now I bring that perspective into everything I do.
Some of my favorite work started small and grew because it struck a nerve. A TikTok that turned into a national TV spot. A healthcare PSA that became an original song and music video.
The common thread is always the same. Start with a point of view. Build something that makes you laugh, pause, or feel understood, and most of all, make it worth people’s time.
That’s the bar I hold myself to and the kind of work I want to keep making.