Apple Cash Grab
I turned Apple Cash into a playable AR game on Snapchat.
Apple Cash wanted to show up for college students in a way that felt social, not transactional.
Because for Gen Z, money isn’t just something you send. It’s part of how you interact.
I led the concept and creation of a Snapchat AR lens where users grab Apple Cash emojis and compete on a live leaderboard.
Snapchat AR Lens
Catch as many Apple Cash emojis as you can before time runs out.
Try The Lens
Open your Snap app, scan the code, and catch as much as you can.