The Work No One Sees
Most protein brands sell shortcuts. Ascent is for those who put in the work, especially when no one’s watching.
The Work No One Sees celebrated early risers, late-night lifters, and quiet grinders chasing real results the right way, not the easy way.
Rooted in Ascent’s story of making their own protein for 30 years, it honored hard work in its purest form.
I concepted the platform, evolved the brand voice, and wrote copy for ad lobs and social. A fresh tone, a new audience, and a chance to flex a different kind of writing muscle.
Ad lobs
Paid Social
