Cauli of the wild
When gluten intolerance threatened the pizza party, we fought back with cauliflower.
To launch Marco’s Cauliflower Crust Pizza, we created a nature doc-style spot to prove this crust isn’t just made, it’s born.
Originally scoped as a TikTok, the video pulled in over 500K views in its first week. The client loved it so much, they opened their checkbooks and turned it into a national TV spot.
The result? A 49% spike in cauliflower crust orders.
TV/OLV
IG/FB
Cauliflower Crust isn’t just gluten-friendly, it’s beautiful.
That’s why we focused on showing the pizzas for a little appetite appeal that resonates with every type of pizza lover.