Cluckin’ Delicious
BurgerFi was known for burgers, it’s right there in the name. So when they entered the chicken sandwich game, we knew we had to make some noise.
We launched their first-ever chicken lineup with bold flavor and an even bolder attitude, giving the world the bird (literally) and making sure no one asked, “Where the cluck has this been?”
I helped develop the campaign voice, concept, social content, and wrote headlines that brought the heat. Big flavor. Bigger energy. And a campaign that didn’t chicken out.
