Pizza Lovers Get It
When you love pizza, really love pizza, you don’t fall for gimmicks, you go for the good stuff.
Pizza Lovers Get It was a full-scale campaign built on real insights from real fans. We dug into social listening, pizza rituals, and mealtime behaviors to craft bold headlines, mouthwatering visuals, and a voice that knew exactly how pizza lovers think.
I helped shape that voice across everything from TV, social, and radio, bringing the fun in every slice. The campaign helped Marco’s rise to #4 in the QSR pizza category, doubling the comps of their closest competitor and crossing $1 billion in sales.
Because true pizza lovers don’t settle. And neither did we.
TV
When TV was on air, systemwide sales increased up to $1 Million per week with 2 Billion media impressions per year on TV.
