Motel 6
Traveling allows you to explore new places and create memories; finding a place to get some sleep is secondary.
Motel 6 understands after a long day, all you want is a clean place to get some rest.
(Spec Work)
Prints
Radio
These radio spots tell the stories of four different Motel 6 guests and how their adventurous days became restful nights.
OOH
Billboards will be placed near adventure locations and along surrounding highways to highlight close by Motel 6 locations.
The messaging will change depending on the time of day to reinforce the role of Motel 6 as a place to rest after a long day.
