National Peanut Board
The National Peanut Board’s Spreading Good campaign focuses on purpose-driven work using peanuts.
There’s no bigger proponent of pure good than dogs and they also happen to be big fans of peanut butter.
That’s why we created Paw for PB, an Instagram game that raises money for dogs in need while you play.
Paw For PB
Play as Peanut the Dog celebrating your Gotcha Day with endless peanut butter.
Each gameplay triggers a donation to Best Friends Animal Society
Instagram Carousel Ads
We created paid and organic posts to showcase gameplay.
Instagram Story Ads
We worked with influencers to highlight the donation aspect of the game and showcase gameplay.
Blog Post
We featured the game on the National Peanut Board website to showcase our partnership.
