Getcha Peanuts!
In 2020, stadiums sat empty for the first time in over 150 years, but one tradition stayed put.
We brought the ballpark experience home with Twitter jumbotron games, where fans played for real peanut prizes, shipped in a custom mailer with a reminder of better seasons ahead.
I concepted and created the campaign as COVID hit, helping fans stay connected to the game they love.
The results? 5M+ impressions and more than 1.5M+ video views.
Twitter Games
We created four different games housed entirely on Twitter.
Winners were directed to a microsite where they could enter shipping information to receive their prizes .
Intro + Thank You Posts
The Prize
Winners were sent a mailer with our custom logo and a note about the upcoming season.
