For The Love Of Meat

Smithfield is the #1 pork producer in the country, but barely a blip on the radar. So we reintroduced the brand with For the Love of Meat, a bold campaign celebrating unapologetic carnivores.

When the world said to skip the meat, we said, “Bring it on.” From midnight ribs to bacon at breakfast, we showed that Smithfield gets meat lovers because they are meat lovers.

I helped bring the brand voice to life across video, radio, social, and digital. A crash course in writing big, exaggerated scenarios.

OLV

Radio

Social

Content is king and on social, you’re only as good as your last post.

I created monthly content across their social channels. Check out a few highlights below.

AD: Ivy Gao

CD: Austin Arnold